Program Director, Branding, Social Media & Client Programs for IBM MobileFirst
Industry
Technology / Software / Internet
About
In my current role I have responsibility for developing and executing an enduring brand strategy that clearly communicates the IBM MobileFirst brand character and the relationship between our solutions, signature elements, and essential technology capabilities.
I lead a high-performance team who:
- Integrate social media, digital, internal and external comms in a system of engagement around key audiences
- Grow a community of socially active advocates who drive person to person engagement that increases preference for IBM MobileFirst
- Nurture an engine of socially optimized content that educates and empowers those who make or influence the purchase decision for IBM MobileFirst solut...
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