I develop analytics teams and capability that enable organisations to profit from putting their customers first. Im data-driven; you cant develop game changing products, offers and services for customers until you deeply understand their needs, behaviours and attitudes.
I lead teams and projects within strategy, analytics, research, segmentation, product, distribution and digital domains.
Specialities
Constructively challenging the status quo
Agile anaytics and research approaches that convert insights into action
Selling customer opportunities to stakeholders across organisational levels and functions
Telling engaging, fact-based customer stories that paint possibi...