This deck was prepared by @TienKhai @TamLai @NgocTran. We learned into sustainable packaging and see the real problem of over plastics. And it is really difficult to solve
Elite 8 - Assignment 1.1 - Team 1Khải TiênThis document contains examples of brand positioning, brand ideas, and brand communication ideas for several Vietnamese brands along with the underlying consumer insights. For Vietnam Airlines, the brand positioning positions it as the national carrier representing Vietnam. The underlying insights note how Vietnamese people once felt proud to have their own airline and now see it as a sign the country has developed. For the soy milk brand Fami, the brand positioning positions it as an affordable and nutritious alternative dairy solution for families. The underlying insights note people are looking for economical and healthy options for their families. For the children's art brand Colokit, the brand positioning positions it as an art toolkit that enables children to learn through creativity. The underlying insights note parents seek play
Elite 8 - Assignment 1.1Khải TiênThis document provides examples of brand insights, positioning, and campaign ideas for three brands - Larue beer, True Milk, and Viettel telecommunications.
For each brand, it outlines the brand truth, consumer truth, and category truth. It then derives a brand insight and communication insight to position the brand. It establishes a brand big idea and communication idea for 5-10 years. Finally, it provides examples of campaign ideas that resonate with consumers and link back to the brand essence.
The key takeaways are that in low differentiation categories, humanity should be the prime guideline for a brand to stand out. A brand must put consumers first and be a trendsetter consistently in both what it says and what it
Hult Prize 2019 _ Pinky Dream_ Lâm Tiên KhảiKhải TiênThis proposal prepared by @TienKhai @TamLai @NhuPhuong @NgocTran. This is the very first contest that we proceeded into to the final round. We created a startup idea tapping the untapped. This is also why we want to turn society into a pinky dream
Adtima Ignite _ Round 2 _ Lâm Tiên KhảiKhải TiênThe document provides insights into the significant messaging activity and user engagement metrics, highlighting over 1 billion messages sent daily and 5 million users by 2019. It details various marketing campaigns for brands like Mirinda and Huawei during specific periods, showcasing strategies such as audio ads and content marketing. Performance metrics like reach, click-through rates, and lead generation are emphasized to measure campaign effectiveness.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải TiênThe document analyzes the characteristics and behaviors of millennial moms in Vietnam, highlighting their tech-savviness, preference for healthy lifestyles, and reliance on online recommendations. It emphasizes their skepticism towards products, particularly those claiming to be environmentally friendly, and the emotional connection they share with their children, which influences their purchasing decisions. Additionally, it outlines a marketing strategy for Seventh Generation to connect with these moms, focusing on emotional messaging and transparency in product safety to encourage trial and promote a positive parenting environment.
UNIQLO Case _ Lâm Tiên Khải Khải TiênUniqlo is looking to expand its brand awareness and market share in Western markets like the US and Europe where it currently lags competitors. Its strategy involves developing exclusive product lines tailored to local tastes, using pop-up stores and e-commerce to reach rural areas, and adjusting its supply chain to produce locally in Latin America and develop distribution centers to improve delivery times for e-commerce. The goal is for these initiatives to increase brand awareness, online sales, and market penetration over the next few years.
Volkswagen Case _ Lâm Tiên Khải _ HSBCKhải TiênVolkswagen aims to be the leading automaker while addressing the fallout from the diesel emissions scandal, which led to significant lawsuits and a drop in market share. The company is restructuring its corporate governance and fostering a culture of open communication, focusing on sustainable goals alongside financial performance. Volkswagen is investing in electric and autonomous vehicles to meet changing mobility trends and enhance customer satisfaction, with an ambitious implementation plan set through 2024.
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên KhảiKhải TiênThe document outlines a marketing plan for Lion's first shampoo product, focusing on the anti-dandruff and premium segment of the market. It emphasizes the importance of high-quality natural ingredients and sustainable materials while proposing a comprehensive 4P strategy involving product features, pricing, placement, and promotion. Additionally, the plan targets urban consumers in Vietnam, highlighting growth opportunities in e-commerce and efficient retail channels.
Facebook Case_Lâm Tiên Khải_HSBCKhải TiênLe document traite de la gestion des coûts, du temps et des risques dans un contexte donné. Il présente des indicateurs de performance pour évaluer l'efficacité des différentes procédures. Des symboles indiquent les éléments validés dans le processus.
Econtest _ Digital Marketing _ GloriowlsKhải TiênTài liệu phân tích thị trường đồ uống có cồn tại Việt Nam, đặc biệt là cơ hội cho sản phẩm cider như Strongbow, trong bối cảnh thị trường chủ yếu tiềm năng nhưng chưa được khai thác. Các đối thủ cạnh tranh và chiến lược marketing của Strongbow được nêu rõ, cùng với dự báo về sự tăng trưởng doanh thu. Kế hoạch digital marketing đã được xây dựng với mục tiêu tăng cường nhận diện thương hiệu và thúc đẩy doanh số bán hàng thông qua các hoạt động trên mạng xã hội, đặc biệt là Facebook.
Nielsen Case Competition 2019 _ Round 1 _ Lâm Tiên KhảiKhải TiênThis document provides an analysis and recommendations for whether Lion Corporation should enter the Vietnamese market. It finds that Vietnam is a promising market with growing FMCG sector and rising middle class. Personal care is identified as a high potential category, with oral care performing well. The urban South is recommended as the strategic region for Lion to initially focus, using modern trade channels like minimarts and drugstores which are growing quickly. The recommendations suggest Lion enter Vietnam with oral care products targeting the premium segment, promoting high quality and natural ingredients to meet consumer preferences.
Marketing Arena _ Xá Xị Xa Xỉ _ Finale _ Lâm Tiên KhảiKhải TiênThe document outlines a comprehensive route-to-market plan for Nutifood, focusing on targeting mothers with children aged 6-12 months through a series of marketing phases including awareness, consideration, and trial. It details specific objectives, tactics, and budget allocation for promoting nutritional products and fostering engagement via various online platforms such as Shopee and social media. The plan aims to reach an extensive audience of mothers while integrating community forum promotions and leveraging key insights for effective messaging.
[DNTS2019 - Hyper Junior] TÀI LIỆU THUYẾT TRÌNH VÒNG 1 CHUNG KẾTKhải TiênThis document outlines the strategic plan for a retail company to expand in Vietnam over 3 years from 2018 to 2020. It includes an internal and external analysis, marketing and sales strategies focused on building brand recognition around health and convenience. Financial projections estimate revenue growth from 800 million in 2018 to 1.792 billion in 2020 as the number of stores increases. The strategies outlined aim to make the company the leading retailer in Vietnam through market expansion, technology optimization and sustainable development.
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kếtKhải TiênTesco is considering expanding into the Vietnamese market and needs to determine the best strategies for entry and channel deployment. The document analyzes the Vietnamese retail landscape, consumer behaviors, potential channels such as convenience stores and supermarkets, and makes a recommendation for Tesco to utilize a 2-in-1 mini store chain model supported by a mobile app and digital in-store utilities. Financial projections are also provided to evaluate the viability of different expansion options.
Hult Prize 2020 _ Calorgy _ Lâm Tiên KhảiKhải TiênThe document appears to contain a series of checkmarks and bullet points, indicating the completion or presence of various items. However, without additional context or text, it is difficult to ascertain the specific topic or information being conveyed. The lack of detailed content limits the ability to provide a comprehensive summary.
MOA _ Xá Xị Xa Xỉ _ Round 1 _ Lâm Tiên KhảiKhải TiênNăm 2020, doanh thu giảm mạnh do ảnh hưởng của COVID-19, nhưng đã phục hồi nhanh chóng qua các năm. Dự kiến đến năm 2024, doanh thu sẽ đạt 40,5 tỷ VND. Tài liệu cũng đề cập đến cách tiếp cận chiến lược liên quan.
Marketing Arena _ Ecstacy_ Round 2 _ Lâm Tiên KhảiKhải TiênTài liệu mô tả kế hoạch marketing cho sản phẩm dầu nhớt Total Hi-Perf 10W-30 Shield, tập trung vào việc bảo vệ động cơ xe máy trong thời tiết mưa. Kế hoạch bao gồm các chiến lược truyền thông như viral clips, quảng cáo trên mạng xã hội, và các sự kiện trực tiếp để nâng cao nhận diện thương hiệu và doanh số bán hàng. Mục tiêu là giúp khách hàng nhận thức rõ vấn đề và tạo ra nhu cầu cho sản phẩm thông qua các hoạt động kích thích sự tương tác và khả năng chia sẻ.
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Marketing Arena _ Cánh Cú _ Round 1 _ Lâm Tiên KhảiKhải TiênThe document appears to be a repetitive listing with various bullet points and symbols but lacks coherent content or context. It does not provide any substantial information or narrative. Therefore, it is difficult to extract a meaningful summary.
Marketing Arena _ Cánh Cú _ Round 2 _ Lâm Tiên KhảiKhải TiênThis is the proposal by @TienKhai @NgocTran @TamLai. We had a great time and learn about laptop gaming industry.
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