Personal Information
Organization / Workplace
Mumbai Area, India India
Occupation
Co-founder & MD
Industry
Advertising / Marketing / PR
About
Involved with branding and communication of global and local brands since 1983.
Became probably the first Asian to be invited to contribute to the Coolbrands The Guru Book, along with chlorophyll partner Anand Halve.
Was Chairman of ACSAC, Committee set up by the Nandan Nilekani-led Unique Identification Authority of India, to define and create the brand in 2010. Was involved in the formulation of the communication strategy, the brand name and logo brief and finalization of the same. Re-inducted in the Advisory Committee to Aadhaar in 2012.
Specialties: Future-proof branding. chlorophyll specialises in creating brands from scratch, transforming existing brands and translating inter...
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