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This document discusses the history and evolution of outdoor advertising techniques over time. It covers traditional banner and billboard advertising and how they have developed into more innovative experiential formats like mobile displays, product placements, digital signage, interactive projections, and energy efficient transit shelter designs that integrate solar power. The document aims to provide an overview of the many forms outdoor advertising has taken globally as the industry has advanced and competition has increased.
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- 2. Painted Banners – a bygone era
- 4. The Humble Wall Painting
- 5. Billboards – Ruthless Competition
- 6. CEAT Unique Shaped CEAT TYRE hoarding (1970 – 1980)
- 7. Indian Outdoor isn’t complete without mentioning AMUL
- 10. Bus Wraps
- 11. Bus Shelter
- 12. Train Branding
- 15. Sports Events: Standard Chartered Marathon - Mumbai
- 16. Product Promotion @ Standard Chartered Marathon - Mumbai
- 17. Stadium Branding
- 19. Airport Branding
- 20. Hot Air Balloon Branding
- 23. Times Square – New York – The Mecca of Outdoor Advertising
- 25. Air-conditioned Bus Q Shelters - Dubai
- 26. Building Wrap – Las Vegas
- 27. Fence Ads
- 28. 3D Street Art
- 29. Mobile Ad Vehicles for Malls
- 31. Bench Ads
- 32. Gantry – South Africa
- 35. Combination – Digital + Façade Wrap
- 36. Tunnel Branding
- 38. Impromptu Jigs by Flash Crowds
- 40. QR code display on building - Korea
- 42. Sensor fitted subway displays - Korea
- 44. Energy Conservation Projects - Solar Powered Bus Shelter
- 45. Energy Conservation Projects - Solar Powered Pole Kiosks