For the last 20 years, Lada has been building better experiences for customers, partners and employees. She coaches businesses on what it takes to be customer-focused and how to turn customer insights into innovative products, sustainable business strategies and better organizational culture.
Lada is a practitioner, a manager and a trainer. She started her career in cross-cultural management development, spent over a decade building design and research capabilities within leading hi-tech companies, led customer experience strategy work for an award-winning consultancy, and established a leadership development firm that helps businesses embrace customer-focused innovation. Along the way...