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Kalamazoo, Michigan Area United States

Director, Advertising & Promotion Program and Associate Professor of Marketing

Education

I'm Associate Professor of Marketing, and Director of the Advertising & Promotion Program at Western Michigan University. I am also the advisor for WMU's AdClub. If you are a student or alum of the Advertising Program please contact me if you have any questions or concerns. If you are interested in the Advertising Major or the Program in general - also contact me. Send an e-mail to karen.lancendorfer@wmich.edu Specialties: My research is centered around political advertising, consumer behavior, and recently corporate reputation.