Personal Information
Organization / Workplace
Charlotte, North Carolina United States
Occupation
Marketing Strategy & Analysis
Industry
Advertising / Marketing / PR
Website
About
• Accomplished, multifaceted global marketing and digital leader with two decades rich experience across a variety of industries
• Focused on innovative digital growth strategies that drive world-class customer experiences, from technological and operational enablers to digital, social and direct marketing
• Extensive experience in both B2B and B2C environments with a particular emphasis on eCommerce and eBusiness platforms and processes, analytics, and omni-channel customer engagement
• Expertise in demand generation techniques, including content-driven digital and direct marketing and off/online events, to increase customer acquisition, ensure retention and usage and inspire...
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