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Melbourne Area, Australia Australia

Marketing & PR Coordinator

Advertising / Marketing / PR

- Planning and implementation of IMC campaigns through multiple channels - Coordinating ATL and BTL marketing communications across retail and wholesale accounts - Managing PR activity (editorial placement, media releases/alerts, editor liaison, blogger outreach and campaigns, PR reporting) - Event coordination (brand campaigns, new store openings) - Maintaining Crocs Blog including content management, SEO - Monitoring and maintaining the marketing budget - Monitoring and maintaining the marketing calendar