Ms. Leonie Vorster is CEO of the Southern African Marketing Research Association and Director of the African Market Research Association. She is the ESOMAR Representative for South Africa (2008 to date) and is registered at the Health Professions Council of South Africa as Research Psychologist. Leonie is an Honorary Fellow (Certified Strategic Management Professional) of the Unicaribbean Business School Nigeria, and was given a Leadership Award for Contribution to Market Research in 2014 at The World Marketing Congress in Mumbai, India, where she was also a guest speaker. She is also the recipient of the ESOMAR Representative Award fro Strategy 2017.