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Greater New York City Area United States

Director of Business Development and Marketing

Technology / Software / Internet

• Created and then implemented company’s first-ever marketing plan. • Defined lead development goals for the first time in the department, establishing a clear path for future organizational growth, and achieved those goals, generating nearly 1000 new leads in nine months and maintaining over a 35% conversion rate. • Led renegotiation of salesforce.com ISV (independent software vendor) partnership and subsequent go-to-market strategy with Salesforce account executives. • Hired, trained, and supervised six employees, overseeing website updates and maintenance, email marketing, marketing automation through Pardot, sponsorships, exhibiting at more than twenty industry trade shows,...