Lead Generation - Conversion Optimization - Market Research - Multivariate Testing - Website Optimization - Business Development
Management of online sweepstaking campaigns for the European leader in terms of list broking, e-marketing solutions and profiles databases:
• Improving overall sweepstakes conversion through regular multivariate and A/B testing.
• Developing multiple campaigns and themes, allowing a more diversified and regular pool of leads.
• Successful and innovative management of leads generation campaigns.
• Selection and hiring of key staff to strengthen marketing and design teams.