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Editor's Notes

1. Follow the chat on twitter with #bigdatalabs BIOS Jamie Turner - Chief Technology Officer & Co-Founder of Postcode Anywhere. Jamie has a unique view of the ecommerce landscape and sees hundreds of thousands of address lookups pass through our infrastructure every day, enabling Jamie to see trends and shifts in behavior in real time. Diane Wehrle - Marketing & Insights Director at Springboard Retail Intelligence. Diane is regarded as one of the leading experts on the high street and is frequently called upon to comment on the performance of retail destinations. James Gurd – Owner and lead consultant for Digital Juggler. James has experience in developing and implementing ecommerce strategies, helping clients translate brand insto sustainable digital channels. James is also co-host of Twitters very poplar #ecom chat
2. Big Data Labs, discovered ecommerce traffic during Black Friday 2014 was up a massive 118% compared to 2013, with online shoppers staying up well into the small hours of the night to snap up the best deals. Throughout the night, traffic levels were consistently higher than normal, really picking up at around 6am as people woke up early to hunt for a deal The busiest minute of the Black Friday was 11.01am, mostly from Windows PCs By 6pm windows PCs had been switched for iPads and iPhones as the shopping continued from the sofa According to the November 2014 “IMRG MetaPack Delivery Index” by the end of November, UK e-tailers had already dispatched more parcels than they did in the whole of 2013.
3. Christmas 2014 has consistently outperformed 2013 on virtually every single shopping day Big Data Labs reported that over 25% of all ecommerce transactions occurred between November and December Some shoppers left it as close as the 23rd December, reflecting improvements in fulfillment methods and the growth of click and collect.
4. Footfall across the UK in December averaged (-0.7%). Only two regions in England reported positive footfall – South-East (3.4%) and East (2.2%). Scotland experienced the greatest rise in footfall, reporting a rise of 1.6% on the previous year. Northern Ireland experienced a rise of 1.4% in footfall after a 0.7% fall the previous month Wales reported a footfall decline of 0.4%.
5. To gain more insight into online shopping behaviour, in early January 2015 we surveyed over 1,000 UK consumers about their festive shopping experience. One of the key things we wanted to look into was Click and Collect… Nearly half of UK consumers surveyed said they used click and collect this Christmas Clothes, gadgets and household tech was the most popular for click and collect Men are harder to please than women. 10% more of those surveyed suggested they would not shop again if a retailer failed to deliver compared to women. Learn more here: http://www.postcodeanywhere.co.uk/infographics/christmas2014/
6. Again from the same survey, looking at the delivery experience online shoppers were having… 52% of those surveyed said they wouldn’t shop with the retailer again if they failed to deliver, 28% said they would but not at Christmas. Clearly getting the delivery right is crucial.
7. Smart phones and tablets accounted for almost half of all ecommerce transactions Mobile and tablet usage went up by a staggering 15% compared to the same period last year On occasions on Black Friday and Cyber Monday where mobile actually outpaced desktop
8. The winners ASOS reported 38% profit increase in run up to Christmas (sales up £335.7m in 4 months to Christmas), 41% YOY rise in customers to 7.9m (compare to M&S where fashion sales fell for 10th consecutive quarter) House of Fraser reported 9% increase in profit margins driven by house brands + online increased sales revenue by 31% YOY (up 125% on Black Friday) John Lewis ran a successful ad campaign. Monty the penguin helped John Lewis march to Christmas victory with like-for-like sales up 4.8% in the five weeks to 27 December. Black Friday mania gave the chain its best ever week of sales in its 150-year history, when it shifted £179m of goods in seven days Supergroup outperformed against expectation – Like for like sales growth of 12.4% over 11 weeks to Jan 10th. The late cold weather helped for winter wear. HMV overtook Amazon as UK’s #1 seller of physical music. The losers M&S experienced terrible distribution problems and a major customer backlash – hot on heels of its major re-platform the lost a large number of registered customers Game suffered after losing a game console price war. Console units up 25% but the discount prices after Black Friday sent sales crashing 5,4% Tesco, Morrisons (whose CEO Dalton Phillips departed) and Sainsburys reported sales decline as discounters Aldi and Lidl continued to surge Boohoo suffered – heavy discounting eroded margin so the impact of a large marketing spend increase was negated.