Lorin Anderson spent 17-years as an editor at the world’s largest golf publications before launching Lorin Anderson Consulting in 2005. In 2007, he joined AMF Golf Management to launch an Instructor Division to help golf instructors grow their businesses through a unique network of 350 top instructors who share best practices through AMF. AMF became Golf Business Network in 2011. In 2012, he purchased GBN's Instructor Division and relaunched the company as Proponent Group.
Before starting his own firm, he was at GOLF Magazine as Managing Editor for Instruction. He joined GOLF in 1994 as a Senior Editor after working for six years covering the golf equipment beat for Golf Digest, Golf ...