I'm a passionate experience designer working in the business of shaping consumers' minds and behaviors.
I've been creating authentic fiction since I was born. I was only 4 when I persuaded my buddies to reach "Eldorado" by bicycle. After pedaling for several miles, we actually ended up in a toy store. Yeah, nothing more than that! But for years my friends were convinced that the Star Wars action figures they bought had been supplied by Chewbacca himself.
Oops, I almost forgot...I'm always seeking my next challenge, too.