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Greater Los Angeles Area United States
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Advertising / Marketing / PR
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In my sometimes off-kilter mind, I view marketing/advertising/media relations as something akin to luring an audience into an "immersive," knee-shaking, lip-stretching super-G rollercoaster ride. Or how about a head-rearing, first-time drive in the instanteous-acceleration Tesla S electrified roadster around the cliffs of Big Sur?!
At least that's the deeply-rooted perspective I've developed creatively over time; helping clients take an "abstract strategic objective" and then steadily craft, shape and formulate a marketing/advertising "creative brief" and overall campaign plan that maximizes the brand/corporate ID messaging and the "overwhelming positive benefits" of the product, service...
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