Personal Information
Organization / Workplace
Greater Los Angeles Area United States
Occupation
Chief Integrated Media Officer
Industry
Advertising / Marketing / PR
About
Mary Jo is a marketing professional specializing in the development, implementation and tracking/optimization of strategic integrated marketing communications plans to include owned, earned and paid channels. With an extensive advertising agency background in multi-channel paid media planning, Mary Jo utilizes business knowledge gained through her work in healthcare, travel, CPG, automotive & financial industries to effectively identify marketing challenges, define and understand the nuances of target audience composition and develop ROI-driven engagement strategies.
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