Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area, NC United States
Occupation
Director of Digital Strategy at Duke's Fuqua School of Business
Industry
Technology / Software / Internet
Website
About
Data driven director of digital strategy with strong interests in search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), and analytics. Extensive experience in higher education space. Works towards optimizing the customer experience throughout all stages of the life cycle. An optimistic thinker who looks for ways to collaborate across departments and teams.
Key strengths:
* Website Analytics (especially Google Analytics)
* Search Engine Marketing (Google AdWords, Bing, LinkedIn) and Search Engine Optimization
* Landing Pages, Conversion Rate Optimization
* Customer Relationship Management (CRM), Content Management Systems (CMS), Mass Marketin...
Contact Details