- Coordinate the digital strategy in all relevant platforms for international subsidiaries.
- Works with creative team to develop the content concepts and effective messaging for campaigns.
- Plan, execute, and optimizes paid search and other digital advertising strategies and initiatives to achieve the goals.
- Manage the tracking and progress of ongoing Marketing projects.
- Create and execute demand generation programs.
- Evaluate the market trends and coordinate the implementation of the ecommerce channels for selected international subsidiaries, including: content, payment methods and merchandising.
- Evaluate and analyze the broadcasting strategy and content for the digital radio a...