Quote: "In God we trust; all others must bring data"
- W. Edwards Deming
My primary strengths and passion are within the areas of consumer behavior, customer segmentation and market analysis. I attach great importance to the whole person and have the ability to immerse myself in an analytical approach to why people act differently in buying situations. With extensive experience within FMCG, both online and offline, I have a solid understanding of consumer buying behavior. I have experience using my background to advise decision makers within organizations. I also have a proven history of driving businesses forward and achieving goals.
Within my personal skills, I have a talent for emp...