Marketing professional with over 10 years of experience in B2B Marketing and Channel marketing, as well as the management and execution of Global Lead Generation programs/campaigns in support of sales objectives. Deep experience creating multiple demand gen tactics, both Inbound & Oubtound - email, website, PPC, Social Media, Telemarketing, etc... Advanced knowledge of best practices in B2B marketing technologies including marketing automation, lead scoring, demand creation, web analytics, content management, data management, etc.
Specialties: B2B Marketing, Demand Generation, Marketing Automation, CRM, eMarketing, Viral Marketing, Social Media, Integrated Marketing Campaigns, Field Mark...