In the fast-paced world of sales, results are instantly visible and measurable. When performance falls short of plan, there can be a tendency to knee-jerk.
Too many companies spend time and money removing lacklustre sales performers when they could be helping their people to shine. It’s an expensive strategy. Taking into account compensation, management time, recruitment fees, lost sales, induction, training and pipeline ramp-up, the average cost of replacing a sales person is typically equivalent to their annual salary. Alternatively, investment in skills assessment, personal development and ongoing training and coaching is likely to cost just 10% of that figure.
Training and develo...