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Daytona Beach, Florida Area United States

Digital Marketing Specialist

Advertising / Marketing / PR

• Analyzed previous marketing strategy to determine best use of marketing dollars. • Created an array of social media outlets with defined metrics to determine effectiveness. • Organized and advertised promotions, and giveaways using paid and organic advertising. • Actively worked on creating content for content marketing using video, blogs, illustrated content and social media posts. • Restructured client’s website SEO practices and strategies using keyword analysis, content creation and image keyword optimization. • Worked with web developer on building a Wordpress website with advanced search marketing goals in mind. • Used social media picture sharing sites to incr...