I care about helping enterprise marketers solve their most important challenges; leveraging expertise in consumer data, marketing technology, and analytics built over 20 years in media and MarTech working with world-leading brands like Nike, Hulu, and General Motors, partnering with digital platforms like Google and Facebook, and broadcast media conglomerates.
I help marketing leaders prioritize options, build a business case for projects, and craft solutions customized to the specific use case, resource constraints, and desired outcomes.
My experience is grounded with an MBA from the University of Southern California, as well as hands-on experience planning and optimizing media.