Greater Chicago Area United States
IIMnetWORK Conference - Meet Founders and CEOs at Chennai (21st Nov) and Hyderabad (28th Nov)
Technology / Software / Internet
Google and Omniture Tag Management
Advertising Analytics & Marketing Spend Optimization
A/B and Multi-Variate Testing
Audience Segmentation & finding Life Time Value
Product Listing Ads at both national and local store level
Stores Listing & Syndication utilizing Yext & Google+
Personalization utilizing Look-a-like Modelling
Consumer Profiling using Nielsen's PRIZM applications
Social Graph API data Integration & Reporting
Tag Management Solutions (Google Tag Manager V2 and Adobe Site Catalyst
Acxiom – Audience Operating System & Nielsen's PersonicX Clusters
Media Planning and Programmatic Ad Buying
Specialties:
Complex Digital Marketing Campaign Targeting and Execution
• Profile