Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Chief Marketing Officer
Industry
Finance / Banking / Insurance
About
As CMO for Salem Five Bank, Martha serves on the Strategic Management Group for this $3 billion regional community bank that includes a large commercial banking operation, a mortgage division that finances more homes than any other Mass bank, a growing insurance and investments division, and a national direct bank.
Since joining the bank in 2008, Ms. Acworth has overseen a comprehensive brand repositioning and manages an evolving brand platform across multiple delivery channels and business lines. In addition to handling the marketing, advertising, public relations and community events for the bank, Acworth also oversees the Salem Five Charitable Foundation. She has been the driver for...
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