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Leading, award winning qualitative agency Beautiful Lives (BL) was founded  in the Netherlands in 2005. We deliver creative brand thinking, ignited by profound human insights. 

Our approach is engaging (visual, creative, connecting)  and inspiring (aspirational, with substance, contextual). 

We specialise in ethnographic and motivational (on and offline) approaches. 

In all our projects, people (rather than just ‘consumers’) are our point of departure and our point of arrival. 

Thus we provide our clients with real world thinking.

Know-how areas:

Brand, Culture & Communications
Shopper, Categories & Channels
Innovation & Concepting
Behaviour Change
Customer Experience
Profound ...

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