Mike is invigorated by creating, building, and inspiring. Mike uses his background in brand strategy, new product innovation, consumer technology, and start ups to help organizations think about digital transformation and customer experience. He currently resides inside a beautiful corner of WPP — the world leader in marketing communications services — called Effective. Effective is an experience agency that embraces digital complexity through a measurable, human-centered design approach.
His current personal projects include rebuilding a 1977 Sachs moped, writing poetry, reading, running, and getting his handicap back to a 2. Michael graduated from the University of Oxford ('06) ...