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MelanieLaird

Melanie Laird

Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Senior Manager, IT Global Apps at Symantec
Industry
Technology / Software / Internet
About
Fifteen years marketing experience in field, operations, and technology management roles for both small and large B2B and B2C organizations. Most recently focused on leveraging technology to improve the performance, efficiency, and business process of the marketing and IT organizations in a large company. • Service-level agreement (SLA) negotiation and governance between Marketing & Sales, Marketing & IT, and IT Development & QA, included measurement and reporting of KPIs. • Lead management process design, implementation, and governance in partnership with Sales/Sales Operations • KPI approach and methodology development for lead management, including weekly report delivery with
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