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Geneva Area, Switzerland Switzerland

Communication Manager chez RAM Active Investments SA

Advertising / Marketing / PR

SEO = My new best friend ! Search engine optimization (SEO) at one point was as simple as stuffing keywords all over your page, and you'd rank. Before the dawn of social media, it was one of the only ways to build traffic to your website, and became the focus of marketers everywhere. Then came the wonderful world of social media marketing (SMM) to help marketers build more of a connection to their audiences. Today SEO is the process of making it easier for search engines to find and index your website, which in turn makes it easier for people to find you when they conduct relevant searches.