The Financial Services Industry (FSI) marketing manager drives field execution for Juniper’s top FSI accounts while maintaining awareness and driving demand generation for the remainder. FSI is one of Juniper’s fastest growing markets.
Key deliverables and responsibilities:
• Creation of FSI specific messages and content aligned with customer business requirements (web, blogs, collateral)
• Execution of customer relationship building events and tools (roundtables, advisory boards, social, collaboration)
• Management and development of demand generation initiatives to deliver qualified leads in new FSI accounts
• Squeezing a lot out of tight budgets and limited resources