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My actual name is Apta Chaitanya, known as Merog. 

About 8 years of experience as freelance identity designer with good clients all over the world, I learnt how visual elements speak to people and how they represent the brand and the business. This lead me to develop passion for user experience study, gradually in which I found myself indulged. PhD in Life Science taught me Research, Analysis, Problem Solving skills and unleashed the Good Team Player in me.

I work based on user centric thinking, user psychological patterns, research of symbols, other visual elements and their impacts with a flavour of innovation and creativity.

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