Personal Information
Organization / Workplace
Johannesburg, Gauteng
Occupation
Director
About
With the unique combination of a Fine Arts degree and an MBA, Michele uses both logic and lateral thinking – crafting communications strategies that are both effective and evocative.
Her experience in research ensures that clear metrics are developed for each project.
She has solid experience in digital media: in 1994 she started Grey Matter, one of South Africa’s first new media companies, which she successfully sold to i-africa.com.
Michele is a closet academic – with a passion for developing talent. She lectures marketing strategy and marketing information management at Wits Plus, the IMM and Vega.