ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
MichelaMingione

Michela Mingione

4 ºÝºÝߣShares45 Followers40 Followings
4 ºÝºÝߣShares45 Followers40 Followings

Presentations(4)Ìý

See all
Inquiry into corporate brand alignment: A dialectical analysis and directions for future research
Inquiry into corporate brand alignment: A dialectical analysis and directions for future researchInquiry into corporate brand alignment: A dialectical analysis and directions for future research
Inquiry into corporate brand alignment: A dialectical analysis and directions for future research
Ìý
TOWARDS A NEW UNDERSTANDING OF BRAND AUTHENTICITY: SEEING THROUGH THE LENS OF MILLENNIALS
TOWARDS A NEW UNDERSTANDING OF BRAND AUTHENTICITY: SEEING THROUGH THE LENS OF MILLENNIALSTOWARDS A NEW UNDERSTANDING OF BRAND AUTHENTICITY: SEEING THROUGH THE LENS OF MILLENNIALS
TOWARDS A NEW UNDERSTANDING OF BRAND AUTHENTICITY: SEEING THROUGH THE LENS OF MILLENNIALS
Ìý
Corporate brand alignment and identity change. The case study of Cinecittà Studios.
Corporate brand alignment and identity change. The case study of Cinecittà Studios.Corporate brand alignment and identity change. The case study of Cinecittà Studios.
Corporate brand alignment and identity change. The case study of Cinecittà Studios.
Ìý
AboutCopyright
© 2025 ºÝºÝߣ