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Singapore Singapore

Senior User Researcher

Education

I am interested in creating user-centric experiences and products by applying methods and principles from psychology. I have experience and expertise in using quantitative and qualitative methods to elicit users' motivations, attitudes and behaviors. Guided by scientific literature in attitude and behavior change, I translate the gathered data into tailored and science-based solutions. Topics that I'm interested in: user experience, usability, behavior change, interaction design, human computer interaction etc.