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Houston, Texas Area United States

Marketing Manager Global Healthcare Alliance

Advertising / Marketing / PR

Michelle's background in digital marketing, social media and project management provide unparalleled experience and expertise. She implemented and managed all aspects of email marketing from planning through execution and post-campaign reporting for Interstate Batteries. Michelle was instrumental in developing a content management system to create on-demand marketing for the franchise stores. In Michelle's role at Hewlett-Packard, she saw an opportunity to increase product exposure from customer testimonials, and initiated an interview with a nationally-known cinematographer. She received internal approval and a $20,000 budget for production. This video testimonial led to additional in...