Personal Information
Organization / Workplace
Helsinki Area, Finland Finland
Occupation
Chief Data Scientist at OP Financial Group
Industry
Advertising / Marketing / PR
Website
http://www.segmento.fiAbout
Customer insight driven growth consultant with some 100 projects at 40 clients over the past 10 years in the area of customer research, customer analytics, segmentation, customer strategies, customer experience, and customer- centric management. In recent years, I have developed advanced segmentation models especially in data-intensive industries as gaming, online gambling, and telecommunications by mining customer behavior, by researching customer motivations, and most importantly by integrating those together to create full view of customers. Well versed with analytics and management agendas, I am good at connecting data and business, i.e. connecting the dots and helping clients to cr...
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