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Stockholm, Sweden Sweden

Digital business development, Customer Experience, Loyalty, Insights and Service Design

Technology / Software / Internet

For the past 10 years I have been working with digital business development in one or another way, spaning from sales growth (new, up, cross) to designing new or optimizing existing business areas and digital services (aka product- and service design) - from idea, concept, realisation and optimization. Companies know they must embrace digital to grow, but too often they start the process at the end – with technology. I adore and have a deep understanding of technology solutions, but prefer to start with the customer, since through deep customer behavioral insights we can pinpoint the right innovation opportunities and brand experiences. Building the right culture is essential to take ben...