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China China

Digital Planner at Next Digital

Advertising / Marketing / PR

I wanted to do something meaningful, and to influence & inspire people.So, I started off in the video production industry and had the opportunities to experience the world behind the scenes. Along the way, I felt in love with academic research during my postgraduate years and was given opportunities to work in social media research and marketing. I do love research, especially involving digital. It's the discovery process that inspires me. Working in between research and strategy now, i want to be a marketer, one that makes a difference, one that match-make between consumers in needs and brand that provides.