The world of PR is constantly evolving and I have changed with it.
Over the past 22 years, I have honed my skills first in public relations and traditional media relations, then as an early adopter of social media and most recently in brand journalism, and content and influencer marketing.
My strengths are in developing and executing PESO strategies to drive awareness, loyalty and advocacy, including media relations and PR, social-first activations, targeted events, and building influencer affinities.
I have a strong understanding and data and analytics and am strong right and left brain thinker.