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Cross-Channel Strategists define opportunities for  communication and relationship building across channels in the context of consumer insights, client business objectives, technologies and trends. 

Accounts: Mustang & SUV

-Understand the target audience and how their values and attitudes translate into online behavior
-Recommend content distribution models and subsequently build campaign experience maps 
-Brief creative on digital executions and strategies
-Work closely with analytics to devise measurable goals and objectives
-Analyze campaign performance data to make ongoing creative optimizations and develop best practices for future campaigns 
-Create messaging matrices for OLA, so...

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