In short: Brand Builder who have passion on Data Analysis, Big Data, Media and Digital measurements.
Long version:
Punlert started his career in Brand Building at Millward Brown (Thailand) since 2006. He has exposures in brand tracking and copy-testing study in various categories of consumer packaged goods, financial services and telecommunication.
His passion on data analytic grows with his years at The Nielsen (2012-2013), where he exposes to retailer data and work in Analytic Consulting team. He helped clients to effectively measure price & promotion, distribution opportunity and evaluate marketing campaign effectiveness (ROI) for client to have a better optimization on the media spe...