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Sydney, Australia Australia

Head of Marketing & Client Enablement at Moneysoft AU

Advertising / Marketing / PR

I’m privileged to have had a great career in Marketing, so far. Why? Because at an early age, having discovered the value and importance, of strong customer relationships I decided this path was the one I wanted to follow. Having graduated from the very first Advertising, Media and Marketing degree in the UK, my first role helped me to discover the true value of customer insight, coupled with the idea of being able to truly measure marketing impact, in terms of sales and revenue. Something I'm very focused upon to this day. Helping determine how marketing effort translates through to the bottom line is critical in the commercial world. As a marketer, I help people distinguish the righ...