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Bengaluru Area, India India

Independent Journalist

Advertising / Marketing / PR

I create and implement the marketing and social media strategies for MicroGraam. I am responsible for identifying the customer segments and the most relevant branding and social media channels to engage, develop brand awareness, persona, generating inbound traffic and encourage product adoption. I am an accredited journalist with seven years experience in social media branding, reporting, editing, communications and public relations. Previously I was freelancing for organisations such as the BBC, Tehelka, Newsline and Kashmir Media Group. Prior to that, I was working for a New Delhi based news portal, where I covered sports, and assisted in editing and building news content for th...