- Elaboration of marketing strategies by target groups (HNWI, business owners, companies) across insurance markets (Life, Health & Property and casualty insurances)
- Omni-channel strategies (6 channels) to increase index link share in life insurance business & improve retirement preparation
- Integration of CRM and Operations in marketing strategies : identification of customer routes, interconnected marketing / operations action plans
- Participation to digital roadmap definition
- Recruitment and management of Brand Managers (3-4 people)