Key Activities:
— Loyalty Marketing
— Benchmarking & Competitor Analysis
— Digital Communication Strategy
— Brand Audience Research and Segmentation
— Sentiment Analysis
— Brand Identity: Look&Feel, Tone of voice: concept development - design research
— Social Network Influence Design
— Social Media PR, Social Media Advertising
— Digital Reputation and Awareness Audit
— Information Architecture and Navigation Design
— UX, Usability and Accessibility Audit for Web
— Social Media listening, community scouting and data mining for user and buyer research
— SEO & Content Strategy
— Community Management, Audit and Analytics
— Real-Time Event management on social media: photography, micro journa...