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design business meaning strategy sustainability waveline innovation ux value interaction design experiences experience science fiction creative leadership leadership nathan shedroff workshop total value premium value culture lessons future meaningful experiences design thinking positioning post-consumer education systems thinking consumerism design research world rosenfeld experience design usability sustainable san_francisco dmba interfaces design_is_the_problem science_fiction make_it_so sustainable_design research adpf growth degree mba designers_accord curriculum policy management opportunities dbma customer models narrative london customer experiences market segments prototyping ai anthropomorphism artificial intelligence bots conversational user interfaces cui robots zoomorphism udem expereince design mexico customer relationship management customer value etc. swot ux futures scifi designers sweden university gothenburg webvisions web visions apple creativity qualitative value creative logitech creative culture design leadership emotions