Labelled as curious from an early age, I’ve always been fascinated with people and the world around me. It’s a really exciting time to work in advertising, especially when you see how fast our ideas can spread and mutate in culture. And yet the fundamentals of what makes us tick as people remains pretty much exactly the same as ever.
So when it come to communication and building brands, I’m excited by all the shiny new tech tools in our toolbox, but I’m also a big fan of a gorgeous piece of emotional film, a super smart insight or just hitting exactly the right note at the right time with something fun.
These are some of the things I write about in my blog:
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