Hvordan være relevant i en alder dominert av digitale medier
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The document discusses the need for organizations to adapt to the pace of technological change. It notes that 63% of people feel their organization's pace of change is too slow. Additionally, 86% of people are willing to pay more for a better customer experience, but only 1% feel companies meet their expectations. The document emphasizes the importance of thinking like a customer and having a unified brand across departments in order to adapt to an increasingly digital customer journey.
Hvordan være relevant i en alder dominert av digitale medier
- 11. pace of technology change in their organization is too slow 63%
- 12. There is no sense of urgency
- 19. will pay more for better experience 86% 1 % feels that companies meet their expectations
- 20. 1 they dont see departments, just one brand
- 21. Kilde: tesla.com
- 22. buyer's journey is done digitally67%
- 26. Kilde: apple.com
- 33. Think like a customer
- 39. Think like a customer
- 41. It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change. Charles Darwin