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Singapore Singapore

Digital Strategy, Experience Design, Transformation & Governance

Advertising / Marketing / PR

My view on Marketing: Building holistic engagement between brands and consumers through integrated marketing is the best way to create lasting value. My credo: Creating authentic content and a clear yet compelling value proposition is the only way to build lasting advocacy for brands. My conviction: An uncompromising focus on the process of engagement across stakeholders is more powerful than the outcomes marketers often chase. My confession: Return on investment will remain a crucial driver of marketing's seat on the table. Knowing how to measure it will silence all critics.